PE - Plan of Action
The Project Earth Startup - Plan of Action sets out how Project Earth will be established, organised and brought into operation: the practical steps, roles and resources needed to take the organisation from its founding stage to delivering real projects on the ground. The plan describes how community goodwill is translated into manageable, transparent projects that deliver immediate and tangible benefits to community welfare and the local economy.
Proposed organisational reference
Purpose and scope
This area describes the planned development of Project Earth's internal organisation, its functions, and its objectives through five organisational stages. It is a planning reference, not a description of currently filled positions. A function or numbered position appearing here does not, by itself, establish that a person has been appointed or a team is operational.
Important distinction: The five organisational phases below concern the development of Project Earth as an organisation. They are different from the seven project delivery phases and four gateways used by individual sponsored projects.
1. Organisational development overview
| Organisational phase | Primary focus | Principal outcome |
|---|---|---|
| 01 — Start Up | Establish strategic direction, entity, systems, networks and early participation | Organisational foundations and initial digital and management assets |
| 02 — Early Development | Develop partnerships, project protocols, systems, branding and detailed platform design | Operational systems and designs prepared for launch |
| 03 — Initiate to Go Live | Prepare digital platform, projects, donors and sponsors for launch | Launch readiness, reviews and controls |
| 04 — Go Live | Launch app and participant-facing activity; implement oversight | Operating launch with expanded teams |
| 05 — Operations | Implement and manage ongoing organisational functions | Continuing projects, donations and organisational operations |
The sequence is an organisational planning framework. It is not a claim that all phases have been completed.
2. Phase 01 — Start Up
Leadership and functional structure
Founder / CEO: Strategic direction and decision-making; start-up scope, time and workflow control; engagements and protocols.
Public Relations: Networks; front-door work; messaging; social media; engagements; relationships; scripting and protocols.
Statutory: Compliance; reporting; organisational design; efficiency and efficacy; engagements; funding; grants and protocols.
Additional identified functions: Project Management (PM) Protocols; Database / Digital; Graphics.
Phase 01 team goals
- Develop Project Earth as an entity and coordinate all developmental inputs.
- Network with new participants, sponsors, donors and partners.
- Oversee development of protocols, databases, digital systems and marketing.
- Build a developed business plan, including all costs for organisational Phases 02 and 03.
- Complete the wireframe for the Project Earth app facility.
- Develop organisational design and team structure.
- Develop institutional partnerships, with an emphasis on early sponsor identification.
- Initiate customer relationship management (CRM), early donor participation and registration, and databases.
- Establish early project management protocols.
- Commence marketing; identify streams; develop marketing assets; create an introductory video, website and digital brand.
- Define business banking arrangements, complete registrations and open bank accounts.
- Define international money management systems and personal identification requirements.
Status note: Banking and money-management items describe organisational planning requirements; they do not indicate that live financial transactions are enabled in the current pilot.
3. Phase 02 — Early Development
Functional structure
Founder / CEO: Continuing leadership function.
Partnerships: Strategic development of institutional partnerships for project sponsors and early project identification.
Information: Formulation of digital assets and protocols for their use; archiving and retrieval.
Foundation: Strategic development of the donation matrix, probity and transparency.
Finances: Cost control, accounting, reporting and tax compliance.
Other identified functions: Public Relations; Statutory; PM Protocols; Database / Digital; Graphics.
Phase 02 team goals
- Identify partners, sponsors and projects.
- Develop project management gateways and protocols.
- Develop banking systems.
- Design and implement the brand.
- Develop marketing streams and channels.
- Undertake digital production and archiving.
- Develop complete app and website designs.
- Identify and develop relevant sponsorships.
4. Phase 03 — Initiate to Go Live
Functional structure
Founder / CEO: Continuing leadership function.
Head PM: Management and implementation of projects; gateway, technical and sustainability compliance.
Sustainability: Review of community welfare indicators, economic and environmental efficiency, system design and materials.
Technical: Review of project requirements and scope, briefs, deliverables, cost and coordination.
HR: Work culture; travel and visas; people; employment; resources; furniture, fixtures and equipment (FFE); events.
Other identified functions: Partnerships; Public Relations; Foundation; Information; Statutory; PM Protocols; Finances; Database / Digital; Graphics.
Phase 03 team goals
- Prepare the digital app for go-live.
- Prepare projects, donors and sponsors for go-live.
- Prepare implementation review processes.
- Prepare gateway control, financial allocations and sponsor development.
5. Phase 04 — Go Live
Functional structure
Leadership and project management: Founder / CEO; Head PM; PM#01, PM#02, PM#03.
Technical: Technical function; TC#01, TC#02, TC#03.
Statutory: Statutory function; S#01, S#02, S#03.
Other identified functions: Partnerships; Public Relations; Foundation; Information; Sustainability; PM Protocols; HR; Finances; Database / Digital; Graphics.
Numbered PM, TC and S roles are organisational position labels from the structure; their individual assignments and headcount are not specified.
Phase 04 team goals
- Go live with the digital app.
- Go live with projects, donors and sponsors.
- Implement review processes and gateway control.
- Implement financial allocation arrangements and sponsor development.
- Conduct marketing.
Status note: These are goals of the organisational go-live phase. They must not be presented as confirmation that payment processing or financial allocation features are live.
6. Phase 05 — Operations
Functional structure
Leadership: Founder / CEO.
Project management and delivery: Head PM; Projects; PM#0X.
Technical: Technical; TC#0Y.
Statutory: Statutory; S#0Z.
Additional organisational functions: Partnerships; Donations; Public Relations; Foundation; Trust; Information; Sustainability; Quality Assurance (QA); PM Protocols; HR; Finances; Database / Digital; Graphics.
The labels PM#0X, TC#0Y and S#0Z indicate expandable or variable position numbering; they do not specify actual staffing numbers. The organisational outline names Donations, Projects, Trust and QA but does not define their reporting relationships or detailed mandates.
Phase 05 team goal
Implementation: Establish and maintain ongoing operations through the identified functions. More detailed operational targets are not specified in the organisational source material.
7. Financial Control
| Function | Responsibility expressly identified in the organisational plan |
|---|---|
| Founder / CEO | Strategy, decisions, start-up controls, engagements and protocols |
| Partnerships | Institutional partnerships, sponsor support relationships and early project identification |
| Public Relations | Networks, communications, social media, relationships and messaging |
| Head PM | Project implementation, gateway, technical and sustainability compliance |
| PM Protocols | Project management protocols; specific procedures not defined in these organisational pages |
| Technical | Scope, brief, deliverables, costs and coordination reviews |
| Sustainability | Welfare indicators, economic and environmental efficiency, systems and materials |
| Foundation | Donation matrix, probity and transparency |
| Finances | Cost control, accounting, reporting and tax compliance |
| Information | Digital asset protocols, archiving and retrieval |
| HR | People, employment, work culture, travel/visas, resources, FFE and events |
| Statutory | Compliance, reporting, organisational design, funding and grants |
| Database / Digital | Identified as a function; specific duties not detailed here |
| Graphics | Identified as a function; specific duties not detailed here |
| Donations | Identified at Operations phase; detailed duties not specified |
| Projects | Identified at Operations phase; detailed duties not specified |
| Trust | Identified at Operations phase; detailed duties not specified |
| QA | Identified at Operations phase; detailed duties not specified |
Project Earth — Finances
Proposed Financial Operating Model
This diagram illustrates Project Earth's intended financial authorisation, payment and verification processes. These processes are not currently operational in the Project Earth pilot.
8. Working with this information
This area describes the organisational model and should be updated when Project Earth formally approves role descriptions, appointments, reporting relationships, procedures and operational status. Do not infer individual jobholders, delegated authorities, approval limits, employment arrangements or live financial permissions from the organisational chart alone.
For guidance on how an individual sponsored project moves through seven project phases, four gateways and three funding rounds, use the separate Sponsor Knowledge Centre (available only to validated sponsors). This plan addresses the organisation rather than a particular sponsored project's delivery workflow.